technology Ecommerce and fulfillment for photographers in the Circle are provided by the leading innovator for technology in the stock photo industry. A core advantage is that this software was designed by industry by photographers for photographers and built from the ground up to support cooperative efforts. Others have copied parts, but they have missed the big picture. The combined effect of our technology is greater than the sum of the parts, just like the concept of a collective itself. Understanding and using this powerful technology gives photographers in the Circle a clear competitive edge.