A recent Time article highlights findings from a Gallup survey indicating that approximately 90% of Generation Z students rely primarily on their parents for career guidance, surpassing the influence of teachers, counselors, or social media. However, many parents report feeling ill-equipped to provide such advice, particularly regarding emerging and non-traditional career pathways such as apprenticeships, vocational programs, and professional certificates. This informational gap is most pronounced among first-generation and low-income families, where access to resources and familiarity with diverse postsecondary options may be limited.
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